In a world of generic CPG brands and forgettable packaging, Death to Dirt is doing what few have dared, making laundry detergent not just better, but impossible to ignore.
Founded by entrepreneur Ryan Campbell, Death to Dirt started with one mission: reinvent the most boring household product on the shelf. The result? Laundry detergent strips that are sleek, mess-free, plastic-free, and wildly convenient. No measuring. No waste. Just toss in a strip and go.
But Death to Dirt is not just innovating the product, it is rewriting the rules of the category.
For the Bold, Not the Boring
Most detergent brands play it safe. Soft visuals. Clean whites. Forgettable names. Death to Dirt is built for those who live louder. Adventurers, rebels, outsiders, and overachievers who want more from the brands they support and less from the jugs they are hauling around.
This is detergent with an attitude. A brand with personality. One that actually makes you feel something.
Tech Meets Grit
Where traditional CPG relies on stale campaigns and dated playbooks, Death to Dirt moves fast. The team leverages AI tools and content platforms to drive brand awareness with fresh, funny, and culturally relevant campaigns—some of which have already gone viral.
They are not waiting for market share to come to them. They are taking it, one disruptive moment at a time.
Built Different, Grown Smarter
The global detergent market is worth over 100 billion dollars, but few startups enter it with this level of clarity, creativity, and confidence. Death to Dirt stands out because it was built to. From supply chain to storytelling, everything is optimized to scale and entertain.
The result is a CPG company that feels more like a cultural brand than a household product—and that is by design.
Why It Works
• Laundry detergent strips are cleaner, easier, and smarter
• No plastic jugs means better for the planet and your shelf
• Memorable branding that speaks to a new kind of consumer
• AI marketing and fast content keep the brand ahead of trends
• A strong founder story rooted in rebellion, not conformity
Death to Dirt is not just cleaning clothes, it is scrubbing the industry of everything stale, safe, and status quo. This is detergent reimagined. This is a brand to watch.
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